It was early 2007, when the idea of reciprocal linking (you link to my website and I’ll link to yours) suddenly became a bad idea. Google declared that link swapping was not only an irresponsible linking practice, but a ranking penalty could be imposed if done in excess.
And 3-way linking was born…… (more…)
Google Mobile Search Results
Just how different is Google’s standard SERP’s from Google’s Mobile SERP’s? What’s the SEO take?
So you are working hard optimizing your site, right? You’ve made your on-page changes, updated meta-descriptions, posted new material to your blog and built enough links to your site to cover it in Medieval Chain Maille. (more…)