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Author Archives: Justin
By Justin | Published: May 22, 2013
The creation of high quality, original content is the basis for all successful marketing strategies and online reputation management plans. The task of obtaining and posting useful, positive content, however, can be extremely expensive in some cases, and, without a well thought-out plan, it can sometimes even do more harm than good.
By Justin | Published: April 6, 2013
With the millions of users seeking to solve their problems with the help of online streaming video sites, many companies have started seeing this as a great opportunity for enhancing their online reputation defense strategies.
By Justin | Published: March 6, 2013
Online reputation is one of the most crucial aspects of owning and managing any type of company, and, for some firms, reputation damage has evolved into an even greater risk than natural catastrophes. This has caused the monitoring and improvement of a business’ internet reputation to become a top priority worldwide.
By Justin | Published: February 20, 2013
Thanks to its ability to build impressive influence and facilitate company-customer interaction, social media has become one of the strongest instruments one could use in building positive online reputation. Social media is not only an effective tool for content sharing, but also a platform that brings company owners and clients together, facilitating exchange and transforming [...]
By Justin | Published: February 14, 2013
Carnival Cruise Lines fire with feces flowing throughout the decks. Burger King meat supplier busted for using horse meat. Los Angeles police officer goes on a shooting spree. Pizza Hut employees throwing dough on the ground and using it. These potential PR nightmares happened in the span of just a week recently, and similar examples [...]
By Justin | Published: January 24, 2013
With so many restaurants out there, most people turn to the internet to find a good place to dine in. Review sites such as Yelp provide a lot of information and countless reviews about numerous restaurants, and, due to the number of people who make their decisions based on what reviewers say, the emphasis placed [...]
By Justin | Published: January 17, 2013
Ever since the internet appeared, companies have taken a high interest in their online reputation. Today, as the expansion of the internet has transformed it into a fast paced, highly competitive environment for countless sites and millions of businesses, this concept is more important than ever when it comes to properly promoting your brand.
Online Reputation Management Services Provides Detailed, Competitive Reports for Internet Businesses
By Justin | Published: December 7, 2012
Online reputation management is still seen by many as a new “industry”, and most beginning online business owners know very little about it and about the importance it has in regards to improving their brand’s image and overcoming their competitors.
By Justin | Published: November 29, 2012
Google’s ranking choices aren’t really magic. Google doesn’t favor any one site over another without clear and measurable calculations. But what are these calculations?
By Justin | Published: November 11, 2012
The number of users that access the internet through their mobile devices has considerably increased in the last few years. Website owners, web designers and reputation management professionals already know that the future of the internet is mobile. Actually, specialists predict that mobile internet access will outperform desktop internet use in less than two years.
By Justin | Published: November 4, 2012
One of the most important aspects of reputation defense and management is to create and post content that will captivate the attention of readers as easily as an interesting news bulletin. While there are many ways of achieving this, it can be a daunting task given the number of brands competing for the same niche [...]
By Justin | Published: October 21, 2012
Nowadays, customers decide whether to trust a business or not depending mostly on the information available online. Just one negative comment about a company is enough to drive potential buyers away. Negative feedback remains on the internet for everybody to see, and its effect on a company’s reputation may last for a long period of [...]
By Justin | Published: October 2, 2012
Something that is rarely talked about is consistency between organic search results served to different users. This is a very real challenge for SEO, especially a company like ours that helps others rank in Google.
By Justin | Published: September 8, 2012
Aside from the fact that internet marketing and SEO are not an easy task to begin with, the numerous algorithm updates made by Google over the past couple of years have brought online businesses even more difficulties than ever before.
By Justin | Published: August 23, 2012
Everyone knows the value of high quality links to a site and how important that the anchor text can be. In the past all you had to do was blast a gazillion links with your desired keyword and you’d rank. But there is more to it…
By Justin | Published: August 22, 2012
Local listings are extremely important for most small businesses who are trying to get noticed and to attract more local customers. The problem, however, is that Google+ Local, one of the world’s leading services that allow people to post reviews of businesses in their area, has often fallen short of the quality that most people [...]
By Justin | Published: July 12, 2012
There are countless of misconceptions revolving around the concept of online reputation management (ORM). Perhaps the one that is most worthy of mentioning is that a business only has to use ORM tools and resources when they’re in a crisis – for example, when reviews or listings point fingers at your business saying that it’s [...]
By Justin | Published: June 18, 2012
It is no secret even for beginning online business owners that the reputation their business inherits or gains over time has a powerful effect on the number of new customers they attract, the sales they make and the overall popularity of their brand.
By Justin | Published: May 22, 2012
Just how different is Google’s standard SERP’s from Google’s Mobile SERP’s? What’s the SEO take? So you are working hard optimizing your site, right? You’ve made your on-page changes, updated meta-descriptions, posted new material to your blog and built enough links to your site to cover it in Medieval Chain Maille.
By Justin | Published: May 7, 2012
Online reputation management is not always a simple task, but it can be essential when you put so much work into building a quality online business only to see it ravaged by negative feedback from a few customers who may exaggerate the bad experiences they may or may not have had.
By Justin | Published: April 21, 2012
We’ve been around the web for over a decade now, and have seen a lot of changes. Man, this industry is enough to make you excited to roll out of bed in the morning, and frustrating enough to have you pulling your hair out by dinner.
By Justin | Published: April 15, 2012
In the past couple of weeks we’ve run across a couple of clients that know the value of natural ranking in Google and are interested in maximizing the results. What’s great is that there really are a ton of options…
By Justin | Published: February 13, 2012
A NYTimes piece recently came out talking about how JC Penny broke the rules. They bought/rented links to their money site and used other Google-disallowed techniques for ranking their site’s pages. They ranked very well for a wide variety of phrases ranging from comforters to curtains until someone (probably a competitor) pointed out that it [...]
By Justin | Published: December 10, 2011
Today we had our usual mid-week SEO meeting to review new clients and make keyword suggestions. We had four new folks come on in the past week and we always start with what they think should be the keywords. While some have a good handle on what they should be, many do not.
By Justin | Published: November 30, 2011
In the search engine optimization world, the latest fad is getting in the Google index. Right now most SEOs think a link doesn’t count unless it’s in the index, right? Wrong!
By Justin | Published: October 19, 2011
Justin Anderson is certainly one of the coolest guys in Houston. Not to sound too cocky, but he’s an all around awesome guy. Want to know why? - He’s saved numerous goldfish from being prematurely flushed - He’s not afraid of Chuck Norris - Panhandlers have been known to give him money - He actually [...]
By Justin | Published: September 7, 2011
When you are in business for yourself, you take an immense amount of pride in your company name – as you should! This is the basis from which your brand is born. You have put tons of thought into your name, and now that you are happy with it you want to proclaim it to [...]
By Justin | Published: March 12, 2011
There was a great blog post on SEO Blog today that covered the recent Google changes and how they impacted many sites out there.