Strategy

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Strategic Blueprint

The Humankind team delivers a comprehensive strategy document including a project plan with a detailed timeline, specific and focused recommendations for Web analytics as a means for evaluating a client's ongoing success in its projects.

• Web Site Mission Statements
• Creative Goal
• Site Objectives
• Target Audience Analysis
• Detailed Competitive Landscape
• Market/Industry Trends and Drivers
• Usability and Site Architecture
• Online Offline Design Standards
• Current and Future Site Measurement
• Measuring Success with Web Analytics
• Broad Reaching Recommendations
• Next Steps and Timing

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   CITGO
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Marketing Plan

Using the Web to help our clients extend their reach beyond traditional marketing channels. Online marketing has proven to provide significant increases in site traffic and revenue gains.

• Online/ Offline Marketing Strategy Development
• Online/ Offline Market Research
• Online/ Offline Branding and Analysis

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   Match.com
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Web Analytics

Humankind has extensive experience in the all-important area of Web analytics and online research.

The business impact of Web Analytics is expanding from a client's Web team to the "C" levels of organizations. Web Analytics combine key Web-Analytic tools and consulting to identify a client's Web revenue, cost savings and productivity opportunities and also can be described as a form of research often used with advanced mathematics to predict customer behavior ahead of time, enabling one-to-one customer interaction strategies.

• Increase Understanding of User Needs
• User Acquisition
• Optimize Conversion
• User Retention
• Drive Profitable Sales Activity both
  Online and Offline