DIAB is one of the world's leading suppliers of core materials and solutions for composite sandwich constructions. They build components that make products light, strong & competitive. Their support services enable a customer to maximize the benefits of sandwich composites technology and take full advantage of the most cost-effective processing techniques.
DIAB came to Humankind because they were looking for a way to streamline their communication efforts between their many distributors and partners.
Humankind designed and built a system that allows DIAB to communicate their message without having to spend tens of thousands of dollars on expensive brochures as they had in the past. It also allowed DIAB to control and target specific audiences with different messages by create custom e-newsletters. To track the success of their digital efforts, they are able to review statistics online that detail how many emails were sent out, how many were opened, and how many bounced. DIAB found that email is a powerful, cost effective way to communicate.
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