Humankind has partnered up with FedEx Kinko's advertising agency to develop a Flash piece describing the FedEx Kinko's Business Stationery Print System. This piece is the culmination of an extensive marketing campaign which was targeted to businesses and agencies responsible for business collateral.
When producing brochures, business cards, and other materials, it is important that a company manage its brand. Brands are created over many years, and it is quite easy for a sales person to print up a PowerPoint presentation or brochure with unapproved content. At the same time, business struggle with maintaining current document versions and costly printing mistakes.
FedEx Kinko's has solved this problem via their new system, which allows companies to save up to 30%, while at the same time improving printing accuracy to over 99%. The initial campaign was launched with a series of mailings describing the service, and the final piece in this promotion is the dynamic presentation Humankind built.
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