Match.com has partnered with Humankind to launch a viral marketing program aimed at spreading the word about their new service OnlineSpeedMatching.com. This new service allows busy professionals to go on several dates, online, in under an hour.
The core element of the viral marketing initiative is a Flash game where players are able to hone their pickup skills. Players go through many locations - the grocery store, a club, a wedding - and attempt to pick up a member of the opposite sex by using a funny (or cheesy) pickup line. The better the player is the more successful they are, and a lucky few are immortalized in the Pickup Hall of Fame.
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