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Working in conjunction with a sales partner,
Humankind has won Excellence in Interactive Marketing Award’s
Best in Show designation at the yearly DFWIMA awards.
The project was a viral game developed
for Match.com to support a new dating service they launched. The game was fun, edgy, and
challenging, and encouraged players to send it to their friends. In
the game, players went to venues ranging from the grocery store to
a nightclub in an effort to score a date. Players had only a
limited time to unscramble classic (and not so classic) pickup lines. Prizes
were given away weekly to the top players.
“We are proud to have been selected as the best in show, especially
given the quality of work the national ad agency competition produced. This
just affirms our belief that small agencies can produce the same quality
of work as the big boys, and it all comes down to the idea and the
execution,” said Ben Talplacido of Humankind.
Humankind often serves as a “behind the scenes” partner to
agencies of all sizes, including the agency that was worked with on this
project. “We look forward to continuing our relationships
and making our partners look great. With our high quality of work
and top notch execution, we create a win-win scenario for everyone,” said
Ben.
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