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Humankind has partnered with CITGO to develop a website in support of their $1,000,000
Great Gas Giveaway. This marks the first time CITGO has ventured out on the web
for one of their marketing efforts and is expected to receive a significant amount
of traffic. Visitors can register at the site to win one of the thousands of
free gas prizes.
This site is the first in a coordinated effort to leverage online media in CITGO's
marketing efforts. Other micro-sites will be launched in the coming months in
support of their other initiatives in racing and fishing.
"It is great to be a part of the team helping CITGO reach their new marketing
goals," Justin Anderson, Technology Director of Humankind, said. "We
look forward to the success of this program along with other programs in the
future".
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