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Up and Under Shoes (www.upandundershoes.com)
and Humankind have come together to build an
online store serving the ladies who have a tough time finding the
right shoes – those
with either large or small feet.
As every woman knows, finding a great
shoe can be like a treasure hunt. You search through aisle after aisle in store after store,
only to be frustrated when the perfect match doesn’t come in
your size. Be frustrated no longer!
“While the site launched with little fanfare, the word of mouth
effect has been fantastic,” said Justin Anderson of Humankind. “Dozens
of newspapers and other media outlets have
featured the site, and orders are skyrocketing.”
“Adriann Jones, the founder of Up and Under Shoes, had been burned
by another web agency, and we set an aggressive timeline of two weeks
to launch the site,” said Ben Talplacido of Humankind. “We
missed that deadline a bit, but ended up delivering a much more feature-rich
site with administrative tools allowing them to maintain their own site. All
in all, it was a fun project, and a great client. Adriann has a
great business mind, and has found an untapped market. It’s
truly fun to work with a great personality like
her.”
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