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True.com is one of the leading online dating services, with brand recognition
just below Amazon and eBay. Critical to their success is recruiting and retaining
the millions of members it takes to build a successful online dating site. True.com
recently selected Humankind to provide the critical email-marketing component
of their service.
"Humankind has worked with dozens of companies both large and small to develop
and refine their emailing efforts. Our partnership with True.com is exciting
because they have a dynamic, growing brand and want to improve their brand image.
Being an online company, email represents the primary channel for customer contact.
We are able to significantly impact the results through effective, targeted emails," Justin
Anderson, Technology Director of Humankind, said.
"We are already collaborating on a number of new projects and look forward
to helping True.com grow into an undisputed leader in the space,” Ben Talplacido,
Creative Director of Humankind, said.
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