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Following a successful launch of their e-commerce website, Double D Ranch has
followed on with a major site update. Before each season hits, the products offered
on the web site need to be updated accordingly. This lets the brick and mortar
retailer get a sneak peek at the upcoming products and allows savvy consumers
the ability to be the first in the neighborhood to sport the latest style.
Double D Ranch has grown significantly over the past few years, capitalizing
on under-tapped western couture segment. Always seeking to be a leader in their
market, they wanted to launch an e-commerce website to drive consumers to the
retail stores and sell items online. To make this happen, they partnered up with
Humankind because of their very strong design sense as well as excellent technical
capabilities.
"Who knows where Double D Ranch will end up, but it's been fantastic being
a part of their phenomenal success story," Ben Talplacido, Creative Director
of Humankind, said.
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