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Humankind has successfully developed
three marketing web sites for CITGO Petroleum.
The websites are used in support of ongoing
advertising efforts and Humankind has extended
the offline collateral to the online medium
for a fantastic result.
The websites center on a contest and are generally open to all residents of
the US:
-
Packer Backers - Dedicated
to help the dedicated Green Bay Packer fans
move up on the multi-year ticket waiting
list to the front.
-
Sports Fan Fantasy - The
lucky winner will receive an all expense
paid trip to the sporting event of their
choosing, including the Super bowl, World
Series, or NBA Finals.
-
Ultimate Tailgate Party -
This contest has two grand-prize winners
that both get the tailgate party of their
dreams. They get airfare, hotel, team merchandise,
tickets to the game and (of course!) the
party itself.
"We've found the CITGO marketing group is
very forward thinking and committed to executing
a fully integrated marketing campaign. Contests
and promotional sites are always fun to develop,
and prove very useful to the overall marketing
effort. CITGO remains committed to their online
efforts and the sites receive thousands upon
thousands of visitors a day," Justin Anderson,
Technology Director of Humankind, said.
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