https://www.humankindinc.com/Online Reputation Management, SEO, Web Development https://www.humankindinc.com/handling-a-reputation-crisis.htmThu, 14 Feb 2013 20:50:54 GMTCarnival Cruise Lines fire with feces flowing throughout the decks. Burger King meat supplier busted for using horse meat. Los Angeles police officer goes on a shooting spree. Pizza Hut employees throwing dough on the ground and using it. https://www.humankindinc.com/restaurants-and-negative-reviews-the-fight-for-an-improved-online-reputation.htmThu, 24 Jan 2013 22:12:06 GMTWith so many restaurants out there, most people turn to the internet to find a good place to dine in. Review sites such as Yelp provide a lot of information and countless reviews about numerous restaurants, and, due to the number of people who make their decisions based on what reviewers say, the em https://www.humankindinc.com/online-promotion-made-easier-with-the-help-of-online-reputation-management-services.htmThu, 17 Jan 2013 22:06:55 GMTEver since the internet appeared, companies have taken a high interest in their online reputation. Today, as the expansion of the internet has transformed it into a fast paced, highly competitive environment for countless sites and millions of businesses, this concept is more important than ever whe https://www.humankindinc.com/online-reputation-management-services-provides-detailed-competitive-reports-for-internet-businesses.htmFri, 07 Dec 2012 22:04:03 GMTOnline reputation management is still seen by many as a new “industry”, and most beginning online business owners know very little about it and about the importance it has in regards to improving their brand’s image and overcoming their competitors. In spite of this, however, ORM services are growin https://www.humankindinc.com/the-voodoo-magic-of-google-not-really.htmThu, 29 Nov 2012 22:48:14 GMTGoogle’s ranking choices aren’t really magic. Google doesn’t favor any one site over another without clear and measurable calculations. But what are these calculations? https://www.humankindinc.com/reputation-defense-working-with-mobile.htmSun, 11 Nov 2012 22:08:50 GMTThe number of users that access the internet through their mobile devices has considerably increased in the last few years. Website owners, web designers and reputation management professionals already know that the future of the internet is mobile. Actually, specialists predict that mobile internet https://www.humankindinc.com/reputation-defense-making-news.htmSun, 04 Nov 2012 22:01:47 GMTOne of the most important aspects of reputation defense and management is to create and post content that will captivate the attention of readers as easily as an interesting news bulletin. While there are many ways of achieving this, it can be a daunting task given the number of brands competing for https://www.humankindinc.com/is-your-online-reputation-management-company-any-good.htmSun, 21 Oct 2012 20:57:34 GMTNowadays, customers decide whether to trust a business or not depending mostly on the information available online. Just one negative comment about a company is enough to drive potential buyers away. Negative feedback remains on the internet for everybody to see, and its effect on a company’s reputa https://www.humankindinc.com/search-results-consistency.htmTue, 02 Oct 2012 19:34:01 GMTSomething that is rarely talked about is consistency between organic search results served to different users. This is a very real challenge for SEO, especially a company like ours that helps others rank in Google. Let’s start out by illustrating a couple of examples we’ve seen here this past week. https://www.humankindinc.com/googles-algorithm-updates-the-quicksand-on-the-path-of-your-online-success.htmSat, 08 Sep 2012 20:55:17 GMTAside from the fact that internet marketing and SEO are not an easy task to begin with, the numerous algorithm updates made by Google over the past couple of years have brought online businesses even more difficulties than ever before. Nowadays, SEO has become more like a fine art, and webmasters fi https://www.humankindinc.com/your-keyword-anchor-value-for-seo.htmThu, 23 Aug 2012 16:42:17 GMTEveryone knows the value of high quality links to a site and how important that the anchor text can be. In the past all you had to do was blast a gazillion links with your desired keyword and you’d rank. But there is more to it… https://www.humankindinc.com/google-locals-negative-impact-on-small-businesses-what-can-you-do-as-a-business-owner.htmWed, 22 Aug 2012 20:52:57 GMTLocal listings are extremely important for most small businesses who are trying to get noticed and to attract more local customers. The problem, however, is that Google+ Local, one of the world’s leading services that allow people to post reviews of businesses in their area, has often fallen short o https://www.humankindinc.com/web-designers-that-offer-hosting-as-well-beware.htmSun, 29 Jul 2012 19:33:08 GMTWe see all kinds of advertisements from web design companies, from big firms to fly-by-nighters, that offer web hosting as one of the many features offered when you hire them. https://www.humankindinc.com/the-biggest-misconception-when-it-comes-to-online-reputation-management.htmThu, 12 Jul 2012 20:49:24 GMTThere are countless of misconceptions revolving around the concept of online reputation management (ORM). Perhaps the one that is most worthy of mentioning is that a business only has to use ORM tools and resources when they’re in a crisis – for example, when reviews or listings point fingers at you https://www.humankindinc.com/the-importance-of-positive-online-reputation-for-small-business-owners.htmMon, 18 Jun 2012 20:46:53 GMTIt is no secret even for beginning online business owners that the reputation their business inherits or gains over time has a powerful effect on the number of new customers they attract, the sales they make and the overall popularity of their brand. https://www.humankindinc.com/seo-team-or-seo-superstar.htmTue, 12 Jun 2012 21:27:22 GMTWhich would you rather hire? The guy that is an SEO savant? The company offering a team of SEO specialists? Both? Which is better for you in the long run? https://www.humankindinc.com/google-mobile-search-results.htmTue, 22 May 2012 20:38:33 GMTJust how different is Google’s standard SERP’s from Google’s Mobile SERP’s? What’s the SEO take? https://www.humankindinc.com/why-3-way-link-exchanges-are-dead.htmSat, 12 May 2012 04:43:14 GMTIt was early 2007, when the idea of reciprocal linking (you link to my website and I’ll link to yours) suddenly became a bad idea. Google declared that link swapping was not only an irresponsible linking practice, but a ranking penalty could be imposed if done in excess. https://www.humankindinc.com/five-important-steps-to-building-a-powerful-online-reputation-for-your-business.htmMon, 07 May 2012 20:43:48 GMTOnline reputation management is not always a simple task, but it can be essential when you put so much work into building a quality online business only to see it ravaged by negative feedback from a few customers who may exaggerate the bad experiences they may or may not have had. The good news is t https://www.humankindinc.com/humankind-officially-adding-online-reputation-management-services.htmSat, 21 Apr 2012 19:48:56 GMTWe’ve been around the web for over a decade now, and have seen a lot of changes. Man, this industry is enough to make you excited to roll out of bed in the morning, and frustrating enough to have you pulling your hair out by dinner. As part of being web developers and SEOs, we’ve by default been inv https://www.humankindinc.com/seo-as-offensive-tool.htmSun, 15 Apr 2012 18:16:49 GMTIn the past couple of weeks we’ve run across a couple of clients that know the value of natural ranking in Google and are interested in maximizing the results. What’s great is that there really are a ton of options… https://www.humankindinc.com/the-big-rocks-first-part-3.htmThu, 15 Mar 2012 21:11:28 GMTSo it has taken me a little longer than a week to post the conclusion to the “big rocks” post. (Thank you Rachel for the reminder) https://www.humankindinc.com/seo-warning-google-punishes-jc-penny-for-black-hat-seo.htmTue, 14 Feb 2012 02:38:41 GMTA NYTimes piece recently came out talking about how JC Penny broke the rules. They bought/rented links to their money site and used other Google-disallowed techniques for ranking their site’s pages. They ranked very well for a wide variety of phrases ranging from comforters to curtains until someone https://www.humankindinc.com/choosing-the-right-keywords-is-critical.htmSun, 11 Dec 2011 04:55:44 GMTToday we had our usual mid-week SEO meeting to review new clients and make keyword suggestions. We had four new folks come on in the past week and we always start with what they think should be the keywords. While some have a good handle on what they should be, many do not. https://www.humankindinc.com/is-indexing-required-to-rank-in-google.htmWed, 30 Nov 2011 22:00:51 GMTIn the search engine optimization world, the latest fad is getting in the Google index. Right now most SEOs think a link doesn’t count unless it’s in the index, right? Wrong! Generally SEOs read something that sounds good and they immediately hop on the bandwagon. A couple of years ago you wanted to https://www.humankindinc.com/the-big-rocks-first-part-2.htmThu, 20 Oct 2011 16:04:14 GMTIn terms of optimizing your website, you want to consider the “Big Rocks” first. https://www.humankindinc.com/coolest-guy-in-houston-justin-anderson.htmWed, 19 Oct 2011 19:20:00 GMTJustin Anderson is certainly one of the coolest guys in Houston. Not to sound too cocky, but he’s an all around awesome guy. Want to know why? https://www.humankindinc.com/your-company-name-should-not-always-be-your-url.htmWed, 07 Sep 2011 13:26:41 GMTWhen you are in business for yourself, you take an immense amount of pride in your company name – as you should! This is the basis from which your brand is born. You have put tons of thought into your name, and now that you are happy with it you want to proclaim it to the world! Promote your brand e https://www.humankindinc.com/why-did-overstock-com-receive-a-penalty-from-google.htmFri, 15 Apr 2011 20:38:17 GMT https://www.humankindinc.com/humankind-seo-teams-up-with-talk-radios-the-price-of-business.htmMon, 28 Mar 2011 20:33:01 GMTHumankind SEO is proud to announce its role in the creation of the news website USDailyReview.com. The websites owner, Kevin Price, and Humankind SEO development director Chris Hudspeth reached the agreement late last week. https://www.humankindinc.com/the-recent-google-changes.htmSun, 13 Mar 2011 03:46:11 GMTThere was a great blog post on SEO Blog today that covered the recent Google changes and how they impacted many sites out there. https://www.humankindinc.com/humankind-seo-to-speak-at-the-marketing-advantage-seminar.htmTue, 01 Mar 2011 00:31:47 GMTSearch engine optimist Chris Hudspeth is scheduled to speak at the Houston Business Marketing Advantage Seminar at the Bank of America building in Downtown Houston on Wednesday, March 9th, 2011. Representing Humankind SEO, Hudspeth will cover current practices used by SEO companies and how to effect https://www.humankindinc.com/the-big-rocks-first-part-1.htmMon, 17 Jan 2011 17:28:11 GMTSometimes, a task is so great, or of such importance, that you do not know where to begin. We all can find examples of this instance in everyday life, but especially in regards to SEO. https://www.humankindinc.com/you-know-youre-an-internet-marketer-when.htmThu, 13 Jan 2011 04:58:29 GMTOur life as marketers isn’t all tough stuff. It’s not specifically SEO related, but I found this on the interwebs and got a good laugh… https://www.humankindinc.com/is-google-on-the-decline.htmMon, 10 Jan 2011 14:39:53 GMTI recently read a great article over at techcrunch: Can Google Get its Mojo Back. https://www.humankindinc.com/an-interesting-thing-happened-with-linklicious.htmTue, 04 Jan 2011 14:49:45 GMTAs the dedicated readers of the Humankind blog, you know we do a lot of SEO work. And over time we’ve built up internal tools to help us streamline our optimization work. A while back we decided to package one of those tools for other SEOs out there and we named it Linklicious.me. This tool takes al https://www.humankindinc.com/top-10-seo-mistakes.htmWed, 29 Dec 2010 19:29:27 GMTWhat year end post would be better than coming up with a Top 10 list? And why not make it something interesting like common mistakes that many folks make when engaging in search engine optimization mistakes. So without delay, here’s the list… https://www.humankindinc.com/what-is-black-hat-seo.htmMon, 27 Dec 2010 18:25:43 GMTWhen working on any search engine optimization project the question always comes up wondering if what we are doing is “white hat”, “black hat”, or somewhere in between. To understand the question it’s important to know what is “black hat”… https://www.humankindinc.com/twitter-as-seo-ranking-tool.htmSat, 25 Dec 2010 05:29:08 GMTOver the past year the buzz over Twitter has hit an all time high. Everyone is using it so you’ve got to jump on the bandwagon too, right? I’m the first to openly mock posting what I’m eating for lunch or the traffic status of I45. But there can be a optimization angle for this that is attractive… https://www.humankindinc.com/a-link-is-a-link.htmWed, 22 Dec 2010 15:40:59 GMTAt Humankind Web Placement we build lasting relationships with our clients. One such friend of Humankind Web Placement are the top notch Houston advertising specialists from Design at Work. https://www.humankindinc.com/dancing-with-google-is-a-good-thing.htmFri, 03 Dec 2010 14:33:15 GMTMany SEOs talk about the “Google Dance” and I figured it would be good to talk about these for a bit to clear up some confusion. https://www.humankindinc.com/humankind-web-placement-to-participate-in-the-2010-houston-business-expo-in-december.htmWed, 17 Nov 2010 20:07:55 GMTThe premier Houston SEO firm is closing out the year in GRAND FASHION! Humankind Web Placement has confirmed participation as an exhibitor in the 2010 Houston Business EXPO held at the fabulous Hyatt Regency Houston on Tuesday, December 14th, 2010. The EXPO will run from 8am to 8pm and is free to at https://www.humankindinc.com/what-a-good-semina.htmTue, 09 Nov 2010 03:11:39 GMTWe had our scheduled Houston Search Ranking seminar today and I have to say I was impressed! While it was smaller than usual, the skill level there was way above what we usually see. We had questions ranging from page rank sculpting and nofollow links all the way to how to gauge the ROI differences https://www.humankindinc.com/search-engine-marketing-seminar-in-houston.htmThu, 04 Nov 2010 16:37:35 GMTOn Monday, November 8th, 2010, Humankind Web Placement will host the Houston Small Business Search Engine Ranking Seminar in Houston Texas. The Seminar will talk about everything related to SEO, and more importantly, what you as a small business can do to get your piece of the pie! https://www.humankindinc.com/google-local-search.htmMon, 01 Nov 2010 13:00:01 GMTOne of Google’s primary areas of focus is obviously search, and they have large teams dedicated to improving the search relevancy and speed. One of their admitted blind spots in the past has been local search, especially in areas outside of the US. https://www.humankindinc.com/google-place-search-update.htmFri, 29 Oct 2010 16:38:04 GMTFor those of us watching Google closely, we’ve seen them experiment with the local search changes for the past several months. Google has said that more than 20% of searches are local, so it only makes sense that the SERPs will reflect that change. Google made their official announcement of the chan https://www.humankindinc.com/dont-spam-links-to-your-company-site.htmThu, 28 Oct 2010 16:28:19 GMTWe signed on a client this week for a small engagement that will ultimately lead to a huge one once we prove this “web placement stuff works”. We’ve all heard that ranking a site in Google is possible, but many decision makers aren’t convinced until they see it. With all of the fly-by-night SEO comp