With the millions of users seeking to solve their problems with the help of online streaming video sites, many companies have started seeing this as a great opportunity for enhancing their online reputation defense strategies.
Online reputation is one of the most crucial aspects of owning and managing any type of company, and, for some firms, reputation damage has evolved into an even greater risk than natural catastrophes. This has caused the monitoring and improvement of a business’ internet reputation to become a top priority worldwide.
Thanks to its ability to build impressive influence and facilitate company-customer interaction, social media has become one of the strongest instruments one could use in building positive online reputation. Social media is not only an effective tool for content sharing, but also a platform that brings company owners and clients together, facilitating exchange and transforming a brand into a tangible, human and easy to access representative of the company.